“KAOS” the all new Fall-Winter 2023 collection

Amidst the labyrinths of Slovenian cultural heritage and symbolism that have interwoven through centuries, designer Julia Kaja Hrovat (JKH identity) finds inspiration in archaic ways of life, forgotten beliefs and ancient customs that pulsed through the veins of our Slavic ancestors. A profound respect for history and her creative intuition guide her through the shadows of time, revealing treasures from the past. Resulting in illustrations of the »calendar t-shirts« – a bridge connecting echoes of ancient rituals with the spirit of modern design. Illustrations of mythological beings and old Slavic gods for the outline of fall-winter collection, set debuted in early October on the LJFW runway. The interweaving of Pagan and Christian faith, both integral parts to our history, shape the stories of our heritage, giving rise to the new collection titled »CHAOS«. Why such a name? In the realm of mythology, one never truly knows where they stand. Similarly, in the modern age, we find ourselves in a chaotic flood of information and identity crises.

The all new collection is coloured in the spirit of autumn and winter months: January, February, September, October, November and December.

In a world where sustainability is becoming a principle and ecological consciousness increases, Julia Kaja Hrovat carefully selects materials and designs garments with sustainability as a narrative. A blend of cool and warm tones adorns garments made from ecological materials, printed with sustainable dyes and »dead stock« materials. What are dead stock materials? These are materials form major fashion brands that have never been used or are remnants from previous collections, repurposed instead of being discarded. The JKH identity women’s collection will feature two new prints. Silhouettes are designed to make women feel comfortable and elegant, catered to various body types, seamlessly transitioning from day to evening wear. This time, the designer aims for each woman to sense her true energy, strength, and goddess within, through the JKH identity world.