Birds | Ptice

“Birds”: A Reflection of Freedom and Heritage

The Birds collection is something deeply personal to me. It was born out of an inner need for freedom – freedom of creation, freedom of movement, and the freedom to be who you are. The birds I depict are not just aesthetic motifs. They are symbols of spiritual ascent, inner strength, and a timeless connection to nature. Their flight reminds me of the ability to transcend boundaries – both external ones and those we carry within ourselves.

In Slovenian folklore, birds hold a special place. They are messengers of souls, guardians of the home, and connectors between the earthly and the divine. In folk tales, they accompany heroines on their journey of transformation; in folk poetry, they symbolise longing, love, and independence. We find them in rituals, fairy tales, and most notably, in embroidery – always as something light yet powerful.

The patterns on the garments are designed as bird silhouettes, not drawn with feathers but filled with designs inspired by traditional Slovenian embroidery. These pixel-like patterns echo those found in embroidery and weaving charts, connecting the collection to the rich tradition of Slovenian textile design.

The garments are made from natural materials such as organic cotton, linen, and rayon. They are comfortable, lightweight, and gentle on the skin – emphasizing respect for nature and sustainable design. This reflects the values of the JKH identity brand, and I believe, also the values of the modern woman.

Birds is a collection born from the interweaving of stories of cultural heritage, the skilled hands of our foremothers, and the warmth of home. It is the story of Helena Vurnik – a great yet often overlooked artist who explored the deep ties between nature, culture, and spirituality. It is the story of a dota – a legacy we should not forget.

With this new collection, I aim to continue raising awareness about the importance of freedom, the respect for heritage, and sustainable design.

The motifs used – such as the tree of life, carnations, flowers, and hearts – are more than mere decoration. They are carriers of meaning:
The tree of life speaks of the cycle of existence, the connection between generations, and natural harmony; the carnation, often seen in embroidery from the Gorenjska and Dolenjska regions, expresses love, respect, and the strength of home; while flowers and hearts convey wishes for happiness, peace, and warmth.

The garments are made from natural materials – organic cotton, linen, and rayon – that breathe with us and with nature. Each piece is designed with sustainability in mind, honouring the earth and the comfort of the modern woman who wants to stay true to herself and her values.

*pomakni se navzdol za slovensko besedilo

Oda svobodi, koreninam in lepoti

Kolekcija Ptice je zame nekaj zelo osebnega. Nastala je iz notranje potrebe po svobodi – svobodi ustvarjanja, svobodi gibanja, svobodi biti to, kar si. Ptice, ki jih upodabljam, niso le estetski motiv. So simbol duhovnega vzpona, notranje moči in brezčasne povezanosti z naravo. Njihovo letenje me spominja na zmožnost preseganja meja – tistih zunanjih in tistih, ki jih nosimo v sebi. V slovenski folklori imajo ptice posebno mesto. So glasnice duš, varuhinje doma, povezovalke med zemeljskim in božanskim svetom. V pripovedkah spremljajo junakinje na poti preobrazbe, v ljudskem pesništvu simbolizirajo hrepenenje, ljubezen in neodvisnost. Najdemo jih tudi v obredih, pravljicah in nenazadnje na vezeninah – vedno kot nekaj lahkotnega, a hkrati močnega. 

Vzorci na oblačilih so zasnovani kot silhuete ptic, ki niso izrisane s perjem, temveč so zapolnjene z vzorci, črpanimi iz slovenskih narodnih vezenin. Ti pikslasti vzorci spominjajo na vzorce v vzorčnih polah za vezenje in tkanje, kar povezuje kolekcijo z bogato tradicijo slovenskega tekstilnega oblikovanja.

Oblačila izdelana iz naravnih materialov, kot so organski bombaž, lan in rajon so udobna in lahkotna za  nošenje in prijazna do kože. S tem poudarjam spoštovanje do narave in trajnostno oblikovanje, ki je v skladu z vrednotami znamke JKH identity in verjamem da tudi z vrednotami sodobne ženske.

»Ptice« je kolekcija, ki je nastala v povezovanju zgodb kulturne dediščine, spretnih rok naših prednic in topline doma. Je zgodba Helene Vurnik, velike a mnogokrat prezrte umetnice, ki je raziskovala globoke vezi med naravo, kulturo in duhovnostjo. Je zgodba dote, zapuščine, ki je ne bi smeli pozabiti.  Z novo kolekcijo želim še naprej spodbujati zavest o pomenu svobode, spoštovanju dediščine in trajnostnega oblikovanja.

Uporabljeni motivi – kot so drevo življenja, nagelj, rože, srce – niso zgolj ornament. So prenašalci pomena: drevo življenja govori o ciklu obstoja, povezanosti rodov in naravne harmonije; nagelj, pogosto prisoten v vezeninah z Gorenjske in Dolenjske, izraža ljubezen, spoštovanje in moč domačega; cvetlice in srca pa sporočajo željo po sreči, miru in toplini.

Oblačila so narejena iz naravnih materialov – organskega bombaža, lanu in rajona – ki dihajo z nami in naravo. Vsak kos je oblikovan z mislijo na trajnost, spoštovanje do zemlje in udobje sodobne ženske, ki želi biti zvesta sebi in svojim vrednotam.