Spring/Summer 2023

The water and the snake are symbols of – chaos, and it is this chaos that pops up in my head many times while researching Slavic mythological stories. With mythology, you never really know where you are. But in all this chaos, I slowly wind my way through the stories I read and try to put them into meaningful connections, into riddles that form the patterns of each JKH identity collection.

The snake rules the new spring-summer collection. When we think of snakes, we may be shaken, we become restless, we think of cunning people who are often called snakes. Too often it happens to us that we think of the bad first – that’s exactly what we do with people today, we judge them on the outside. We too often attribute only negative connotations to the snake, we do it injustice, we judge it by its appearance – but we neglect its meaning, which we know from folk tales, folk prose and symbolism.

But the snake is so much more. The snake is kind – to children and people who do not wish it harm, the snake is honest, it is good, it is grateful, it is trustworthy, it is direct and sometimes also merciless, but only when we do not return the kindness to it. Last but not least, the snake is most often found in the logos of companies related to medicine, this image was created in Roman times. In all cultures of the world, the snake has diverse symbolism and has a very special place among all animals. It appears as a sacred animal, as a symbol of rebirth, eternal life, fertility, wisdom.

Like a snake, words and patterns will wrap around your body.

Pattern- folklore meadow: The role of the snake in folk tales is actually similar to »krivopetnice« – mythological creatures with long green hair and turned round feet. »Krivopetnice« are good to people, but only when a person is grateful for their kindness and only when they do not invade in to their magical space. Many symbols of folk folklore appear in this pattern – field poppies, ferns, »krivopetnice«, symbols from Easter eggs and snakes.

Pattern – stories: Snakes appear as symbols in mythology, in Slovenian folklore prose, and in patterns. I chose some of my favourite stories from the books that my mother read to me before bed when I was a little girl and transferred them into this pattern. You can discover the selected stories in the new collection, read the stories on the clothes, or maybe just a word catches your eye.



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